Írta: Shareena Patel 2015.11.23
It's customary at German weddings to wish the bride and groom luck by smashing pieces of porcelain. The noise, they say drives away evil spirits. Rosenthal, the worlds leading manufacturer of fine tableware, was inspired by this tradition.
Rosenthal created an innovative gift voucher for tableware, everyones first choice of a wedding gift: "The Weddinglope". The first envelope made entirely from porcelain. What makes it so special is that the wedding gift, a voucher for tableware is hidden inside.
A specially developes multi-stage firing proccess seals the envelope with the voucher inside. To get to the voucher, recipients have to smash the Weddinglope. An elegant way to wish the happy couple good luck and get them into stores. Rosenthal was not only able to interact with and collect contact information from buyers, but the gift voucher itself also served as the ideal call to action, bringing recipients in-store to redeem it.